We’re on a mission to help startups & scaleups take off
Fable Launchpad is a specialist brand programme for startups & scaleups. We give you a flying start and an unfair advantage: you will execute your idea at a level most startups & scaleups can only dream of.
We understand that startups & scaleups need to move fast, so we help you to get your idea off the ground and ready to impress investors in 8-12 weeks. We provide everything you need to get from a fledgling idea to a standout brand and strategic pitch deck.
Our UK-based expert team run Launchpad throughout the year, working remotely or in person, only enrolling a select number of startups & scaleups each time. Are you ready to fly?
Our proven process is simple and achievable:
We start by listening and questioning to fully immerse ourselves in your business idea and to get to grips with the competition.
Step one // Discover
We define what makes your idea unique, bringing clarity and ideating the strategy to carve a clear space for your brand to thrive.
Step two // Define
We move from strategy to visual concepts, bringing your brand to life, carefully crafting the look and feel that will resonate with customers.
Step three // Develop
We deliver your new brand wrapped into concise guidelines and a standout pitch deck, making it easy to connect with customers and impress investors.
Step four // Deliver
Select your programme
Take-off
For early stage startups & scaleups looking to get off the ground
from £20k
Lift-off
For ambitious startups & scaleups all set to jump ahead
from £40k
Blast-off
For next level startups & scaleups ready to reach for the stars
from £60k
DISCOVER PHASE
Vision
Mission
Values
Customer interviews
Personas
DEVELOP PHASE
Name origination
Brand mark
Tagline
Tone of voice
Colour palette
–
o
o
o
o
o
Typography
Image direction overview
Icon library
Social templates
DELIVER PHASE
Simple brand guidelines
Integrated marketing plan
Pitch-simple investor pitch deck – refresh your existing slide deck
Pitch-medium investor pitch deck – refresh, product mock-ups
Pitch-perfect investor pitch deck – storytelling, product mock-ups
Investor pitch deck presentation coaching
Imagery / illustrations
Simple website
Explainer video / corporate film
Brand activation materials
o
–
–
–
–
–
–
o
–
o
–
–
–
ADD ON
–
o
o
o
o
o
o
–
–
–
–
o
o
–
o
–
–
ADD ON
ADD ON
ADD ON
ADD ON
ADD ON
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
–
–
o
o
ADD ON
ADD ON
ADD ON
ADD ON
o
o
–
ADD ON
ADD ON
ADD ON
ADD ON
ADD ON
Understanding your business
Simple competitor audit
o
o
o
o
DEFINE PHASE – Clarity
Brand strategy workshop
Brand value proposition
Brand articulation
o
o
o
o
o
Week 1
Weeks 2–3
Weeks 4–8
Weeks 9–12
Weeks 12+
FAQs
-
As a guide we aim for an 8-12 week turnaround but if you need your brand faster or slower, no problem, we can work at your pace – providing a detailed project plan with milestones and deadlines to keep on track.
-
Certainly, we're happy to talk through how we can build on what you already have to help you achieve your goals, no matter the current status of your brand, assets or pitch deck.
-
Yes, we're here to help, we can talk through all package details and add ons – advising what you need for your brand and confirming all elements before we start the programme.
-
We immerse ourselves in your market place so we can differentiate your brand from your competition, carving a clear space for your brand to thrive. Focusing on your brand's unique strengths we then create a distinct brand identity that we know will resonate with your target audience.
-
We'd love to meet you face to face if possible but our UK-based team have a proven track record running Launchpad remotely with startups & scaleups across the globe.
-
Launchpad is hands-on, it's about working together. Your dedicated account manager will schedule regular touchpoints and check-ins throughout the programme and will be on hand by video call, phone or email.
-
We make it simple for you, we require a commitment fee of £1,000 when you enrol and then you pay at the end of each phase before moving on to the next. Your commitment fee will be deducted from your final invoice on completion of the programme.
-
We're transparent with our pricing, each package includes what's listed. If you are selected for Launchpad, Kelsey your dedicated account manager will send you a payment plan and time plan to commit to before starting. And if you require any add ons we will agree prices with you before going ahead.
-
Absolutely. Join our brand activation programme for everything you need to increase your brand's visibility. We're on hand to support you to help your brand grow, ensuring that your brand stays strong as your business evolves.