Gelato bars are relatively new to our chilly shores. Even so, the market’s grown swiftly – with companies serving up much the same offering. Scoop after scoop. So, when the Fortes came to us, our strategy was clear: for their gelato we had to carve out a new space. A space built on emotion.

At the heart of this was the name, Swoon. We conceived it to capture the feeling you get when you experience the delicious marriage of flavours. And to capture the happiness generated and chemistry sparked by people coming together over gelato. Gelato made with love and to fall in love with.

We created an emotive brand language with an instantly recognisable brand mark and an end-to-end experience that ensured optimum brand impact at every point of contact – from store signage and window displays through to website, packaging and staff uniforms.

The success of this project was clearly demonstrable. They rapidly became the talk of the town – with people queuing out the door to see if the gorgeous gelato lived up to the hype. And it did. They scooped a Great Taste Producer of the Year award and went on to open gelato bars in Bath, Oxford, Cardiff and London.